Specialty Shops

One of the things that have always puzzled me is the existence of the specialty shops for candle, chocolate, mattress, and ice creams. Each of these shops only sell one special item, nothing else, and they can not only survive, but also thrive. I have always thought that in order to attract more customers, one wouldn’t restrict oneself on just candle, or just chocolate; one would want to branch out into other related items, like home fragrance, or other candies respectively. However I am wrong. These shops stick with their well focused view and do well for themselves.

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